Friday, February 1, 2008

Apologize - Timbaland



Timbaland ascended to the top of the rap industry in the late '90s, remarkably balancing his in-demand hitmaking abilities with his outlandish production style. Few rap producers were capable of such a balance between commerce and craft. Timbaland produced an endless list of hits, primarily for a select group of affiliates (Missy Elliott, Aaliyah, Jay-Z, Ginuwine) though also for a number of other A-list artists (Ludacris, Snoop Dogg, Nas, Justin Timberlake). Yet even so, he always infused a remarkable sense of individuality and creativity into his productions. When you hear a Timbaland production there is no mistaking it for anyone else's work: stuttering bass-heavy bounce beats offset resounding high-end synth stabs, all of this often complemented by his own signature-like quiet murmuring beneath the track; and no sampling.
In the late '90s, when Timbaland was still relatively new on the scene, the Virginia native worked extensively with Missy ("The Rain"), Aaliyah ("If Your Girl Only Knew"), and Ginuwine ("Pony"). Later, once he'd established himself with these three, he began working with the top rappers in the industry, namely Jay-Z ("Big Pimpin'"), Nas ("You Won't See Me Tonight"), Snoop Dogg ("Snoop Dogg [What's My Name, Pt. 2]"), and Ludacris ("Rollout [My Business]"). He also worked occasionally with lesser-known regional artists such as Petey Pablo ("Raise Up"), Pastor Troy ("Are We Cuttin'"), and Tweet ("Oops (Oh My)"). As a result of his exceptional success as a producer, Timbaland eventually established his own record label, Beat Club, and began unveiling his own stable of artists (Bubba Sparxxx, Ms. Jade). His records, most co-billed with rapping friend Magoo, spotlighted his access to the top rappers in the business: Missy Elliott, Jay-Z, Ludacris, Wyclef Jean. From 1997 through 2003, he released three Timbaland & Magoo albums, while 1998's Tim's Bio and 2007's Timbaland Presents Shock Value -- the latter featuring a restless mixture of vocalists, rappers, and rock bands -- were solo albums in name. ~ Jason Birchmeier

Apologize



I'm holding on your rope
Got me ten feet off the ground
And I'm hearing what you say
But I just can't make a sound
You tell me that you need me
Then you go and cut me down
But wait...
You tell me that you're sorry
Didn't think I'd turn around and say..


That it's too late to apologize, it's too late
I said it's too late to apologize, it's too late


I'd take another chance, take a fall, take a shot for you
And I need you like a heart needs a beat
(But that's nothing new)
Yeah yeah



I loved you with a fire red, now it's turning blue
And you say
Sorry like an angel, heavens not the thing for you,
But I'm afraid


It's too late to apologize, it's too late
I said it's too late to apologizes, it's too late
Woahooo woah


It's too late to apologize, it's too late
I said it's too late to apologize, it's too late
I said it's too late to apologize, yeah yeah
I said it's too late to apologize, a yeah


I'm holding your rope
Got me ten feet off the ground...

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